Softium - Products - Increase Market Share

Improve your business and increase your market share with Softium Intelligent Office

     Every organization is in business to enhance its operations in order to attract more customers and capture the largest market share for the highest possible returns. However, attempting to reach this goal may prove to be an up-hill battle when the right decisions are not made.
     Formulating powerful market moves and responses requires closing the gap between the quality of your decisions and the availability of competition-sensitive information. That’s where Softium Intelligent Office comes in.
     The following scenarios are just a few examples of how Softium Intelligent Office can help you oversee the entire competitive landscape, make laser-accurate decisions and improve your market situation. Each example is an assortment of various competitive events, which can benefit you only when arranged and examined simultaneously, revealing awesome competitive trends upon which you can launch formidable strikes.

Real world business situations shown by Softium Intelligent Office Softium Intelligent Office features used.	Expectations Reactions	Your net tangible gains Your net intangible gains
a) Competitor discharges 20 employees from the sales and production departments. b) Competitor’s interviews and press releases reveal pessimism about industry’s lack of growth potential. c) Competitor cancels an additional machine order that was scheduled for delivery next year. a) Administration. Personnel. Trends. b) Administration. Executives. Select a name. Profile. Trends. c) Operations. Production. Select a plant. Equipment. Overall trends.	Your competitor is unlikely to increase production in the near future. You increase your own production and sales to fill the void.	Capture more market share. Establish a stronger market presence that can lead to market leadership.
a) Competitor has lowered its price. b) Competitor is not financially capable of sustaining a permanent low price structure. c) Competitor’s physical location does not allow the addition of more production equipment. a) Operations. Prices. Trends. b) Administration. Finance. Select plant. Select a year. Weaknesses. c) Operations. Production. Select a Plant. Assessment.	Competitor is introducing a temporary price cut to increase market shares. Introduce a similar move since the competitor is unable to sustain this move for too long.	Keep your existing customers. Prevent competitor from gaining market share.
a) Competitor introduces a new volume discount. b) Competitor lacks the capacity to support this new tactic. c) Recently, your industry has seen a sluggish growth. d) Competitor has accumulated a sizeable inventory. a) Operations. Prices. Assessment. b) Operations. Production. Select a plant. Assessment. c) Development. Market assessment. Assessment. d) Operations. Production. Select a plant. Raw materials and inventory. Enter a name. Assessment.	The new volume discount is just a temporary ruse intended to liquidate inventory and increase market share at the same time when sales are declining. Implement a similar low volume tactic.	Increase your market share. Prevent your customers from switching to a new supplier.
a) One of your distributors is undergoing talks to be acquired by a competitor. b) If the deal goes through, your competitor will no longer carry your line of product. Instead, it will carry the competitor’s. c) This competitor’s marketing tactics demonstrate its intentions of capturing a portion of your share. a) Operations. Marketing. Indirect distribution. Enter a name. Assessment. b) Development. Competitive threat assessment. Click on choice 1. Select a threat. Definition. c) Operations. Marketing. Position. Assessment.	You will lose a substantial percentage of your market share. Enlist another distributor to serve the same market and/or establish new marketing methods to make-up for the market share loss you are about to incur.	Keep your market share. Prevent competitor from capturing your customers.
a) Competitor has a more efficient production system allowing him to pass production savings to the customers. b) Competitor is not flexible enough to offer customers inventory reduction plans. a) Operations. Raw materials & inventory. Select a material. Trends. b) Operations. Production. Costs. Assessment.	Competitor is capable of increasing market share quickly. Introduce a better delivery system that allows customers to cut inventory.	Increase your market share. Prevent competitor from capturing your share.
a) Competitor hired a well-known scientist from the local university to be in charge of the newly created product development department. b) Your competitor’s R&D department has hired additional technicians. a) Administration. Executives. Select a name. Profile. Assessment. b) Operations. R&D. Trends.	Competitor is in the process of developing new products. Establish and/or enhance your own product development department.	Increase your market share by introducing new products more frequently. Prevent the competitor from appearing to be the more innovative company.
a) Competitor just acquired a new piece of equipment to boost production. b) Competitor borrowed more capital than it usually does. c) Competitor hired 15 production people through the local state employment office. d) Competitor has an inconsistency between its technical/production expertise and its price lead. a) Operations. Production. Select a plant. Select the equipment. Assessment. b) Administration. Finance. Enter the name. Enter the year. Trends. c) Administration. Personnel. Trends. d) Countermeasures. Competitive characteristics. Compatibility. Make a selection. Weaknesses.	Competitor is planing to boost production. Adopt measures to take advantage of the inconsistency.	Increase your market share. Learn from competitor’s mistakes.
a) A new competitor is in the process of negotiating production deals with your main production subcontractor. b) This new company just hired an industry-known ad agency. c) Product offered is of substandard quality. a) Development. Competitive threat assessment. Choose 2. Make a selection. Characteristics. b) Operations. Marketing. Vehicles. New vehicle. Select agency. Assessment. c) Operation. Product. Reactions.	A new player is entering the market scene with its own production. Develop superior product features and carry the production through an exclusive subcontractor.	Increase your market share. Sabotage competitor’s move.
a) Competitor is running ads for more sales people. b) Competitor is negotiating a $5 million loan. c) Competitor is applying for a 20,000 Sq. ft site through the local zoning office. d) Competitor is negotiating favorable raw material volume discounts. e) Competitor’s product displays major weaknesses that will hinder competitor’s growth plans. a) Administration. Personnel. Trends. b) Administration. Finance. Select a name. Select a year. Trends. c) Operations. Background. Event. New event. Make a selection. Information. d) Operations. Production. Select a name. Raw materials. Enter the material name. Assessment. e) Operation. Quality Control. Trends	Competitor intends to expand market share through an increase in production and sales. No actions are needed as long as no product changes are hinted.	Save your resources by not increasing your own production to offset competitor’s move. Competitor will sustain heavy losses that you should use as an opportunity to strengthen your own market position.
a) Competitor offers to provide on-site engineering help for some of your key customers. b) These customers occasionally buy from your competitor. c) Competitor hired an expert researcher in the same field as the product you are currently developing. a) Counter measures. Moves & counter moves. Enter the name of the move. Description. b) Operations. Marketing. Position. Assessment. c) Administration. Executives. Enter a name. Trends.	Competitor intends to learn ahead of time about your product developments and disrupts your growth plan. Avoid revealing product details to such key customers. If possible, adopt a tactic similar to the competitor’s.	Protect your technical advantage essential for growth. Prevent competitor from undermining your innovative efforts.
a) You identified a new use for your existing product. b) Currently, competitor is busy keeping up with already existing debts and interests. c) Competitor’s market status in the new segment is poor. a) Countermeasures. Enter opportunity name. Background. Assessment. b) Administration. Finance. Enter a name. Enter a year. Key figures. c) Operations. Marketing. Position. Assessment.	No immediate competitive challenge is expected. Take advantage of competitor’s weakness to capitalize on the newly identified segment.	Increase your market share. Establish leadership in the new market segment.
a) Competitor has switched to a new raw material. b) The new raw material savings are being passed to the customers (competitor’s and yours). a) Operations. Product. Trends. b) Operations. Prices. Trends.	Competitor intends to increase market share by offering product at lower price. Switch to the new raw material and follow or even surpass competitor’s price strategy.	Keep your market share. Prevent competitor from capitalizing on the opportunity.